Designing the invisible railsof the new financial internet
Hello, I am Sue. A product designer with 10+ years building FinTech experiences from 0 to 1 — grounded in empathy, driven by data, and obsessed with the details that make complex products feel simple.
Things I've shipped
Instrument & Deal Ticket Upgrade
End-to-end redesign of the instrument page and deal ticket — reducing friction across discovery, order entry, and execution.
CFD Portfolio Upgrade
Redesigned from the ground up to serve how traders actually manage margin, positions, and risk.
PD<>Dev<>DS Workflow Optimisation
A cross-functional collaboration to redefine the future of PD ⇆ Dev ⇆ DS workflow.
CFD Deposit Experience Redesign
Re-thought deposit for the high-value cohort — regional payment preferences and a future flow that reduces drop-off from first deposit to funding.
Asset Overview Revamp
A three-month cross-functional effort to simplify the Asset overview with better portfolio visualisation and PnL tracking for 50M+ users.
Crypto Deposit Experience Revamp
Rebuilt the on-chain deposit flow into a guided journey that cut failed deposits by 42% and slashed support tickets.
AIA MOST BI Analytic Dashboard
A 2-sprint collaborative process to deliver a BI dashboard visualisation as the MVP scope.
DTTD — Mobile-First Web3 Wallet
An app that makes owning digital assets a social experience — an easy-to-use wallet with new ways to show off your collection.
Overture · Royal Opera House
A digital platform and daytime events service that orchestrates fragmented channels into one themed, immersive day around a performance.
Hello, I am Sue
10+ years across product, service design and marketing. I lead agile squads at the seam where business strategy meets product design — framing the problem, shaping the experience, and shipping the pixels. Currently leading the Payments & Trading experience at Pepperstone, previously at OKX, EY Wavespace, Accenture Interactive and YOOX Net-A-Porter.
MA Service Design, Royal College of Art (London). BA Visual Arts, HKBU.
- 2024 — Now
Design Lead
Payments & Trading, PepperstoneOversee Trading & Payment product experience — while bridging design system and engineering to ensure pixel-accurate delivery and driving cross-functional collaboration.
- 2022 — 2024
Design Lead, Asset
OKXLead a 4-person experience squad (product + copy) shaping the Assets surface for 50M+ retail crypto users.
- 2022
Design Lead
DTTD / BlackPinePartnered with C-level to define the product, build the design system and mentor the team from 0 → 1.
- 2019 — 2022
Manager
EY WavespaceLed experience teams for top-tier global banks and insurers — journeys, IA, flows, hi-fi prototypes.
- 2019
Service & Interaction Designer
Accenture InteractiveCoached a leading HK utility on design thinking — training, facilitation, cultural uplift.
- 2018 — 2019
UX Designer
YOOX Net-A-PorterOnboarding, return and exchange flows for a leading global online fashion retailer (iOS + web).
- 2015 — 2016
Multimedia Designer
X2 CreativeMini-sites, marketing collateral and interfaces for a global consultancy and a HK conglomerate.
- 2013 — 2015
Multimedia Designer
Ovolo Hotels GroupIn-house campaigns, property activations and hotel collateral across HK and Australia.